Alleyne Team 

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Friends to Lead, Friends in "Deed"


The Path to a Catchy Real Estate Slogan

Real Estate SlogansWe are revamping the real estate website this month and needed to have a slogan or tagline that represented us.  We wanted to develop our own slogan so it would be more meaningful.  The slogan needed to portray us as realtors. 

A real estate slogan needs to be short, original, and meaningful.  We want to convey that we love working in real estate, that we act as advisors, and that we are skilled negotiators.   We also wanted to express the importance of the friends we have made along the way.   That's alot to pack in to a tagline.   So, what do the marketers really mean by "taglines should be short" --- experts recommend a tagline be eight words or less. Are you kidding us?

We needed time to think, to create, to toss slogan ideas around. Luckily my wife, Janet, and I had lots of time on our hands on a recent road trip to Yellowstone Park. Driving through the rolling countryside, beautiful properties, and big skies of Montana gave us that time.   For inspiration we picked up real estate magazines at gas stations, read real estate signs along the roadside and perused realtor websites when we could get wifi.  We saw these slogans:    
           Outstanding agents, outstanding results
           Real Estate is our Life
           Real Estate for Your World
           Service you deserve, People you Trust
           Nobody Does It Better
Now we like these, but they are a little vanilla and definitely not very memorable.   These are from major real estate companies and people would likely not know which slogan was from ReMax and which was from Century 21 and so on.  Imagine not knowing which company was "Plop, plop, fizz, fizz", or "Just do it" or  "Where's the beef".  In all our real estate slogan searching, the only one that stood out was the Brel Team in Toronto.  Their real estate slogan was "No BS, no fridge magnets, no broken promises".  It's unique, it's funny, and youthful.   As much as we liked it though, we needed something original for us (remember the rules, no copycatting).
Lucky our road trip was long.  We were able to develop a slogan that really worked for us, one that incorporated friendship, guidance and property transactions AND was eight words or less.    
We chose, 
               Friends to lead, friends "in Deed" 

Just six words, Phew!  We hope you like it!

The AlleyneTeam
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